A Hotspot for Development and Investment

Frankston City is emerging as a premier destination for investors and developers, thanks to its unique blend of natural beauty, strategic location, and a council committed to sustainable growth. Positioned as a vital growth corridor, Frankston offers vast opportunities for those looking to capitalise on a thriving and proactive region.

One of Australia’s few true “Bush-Bay-Cities,” Frankston provides a rare combination of landscapes and lifestyle. The region’s diverse housing market includes everything from beachside homes and urban apartments to bush blocks and newly developed urban areas. With a rapidly growing population, Frankston is preparing for an estimated increase of 20,000 new residents over the next 15 years, creating demand for up to 9,000 additional homes.

Frankston City Council is driving growth through its draft Frankston City Housing Strategy, designed to ensure a steady land supply and promote a variety of housing options. This strategy also aims to balance development with neighbourhood character, identifying key growth areas and rezoning land as needed.

For developers focused on the city centre, the Frankston Metropolitan Activity Centre Structure Plan provides a clear framework on land use, building heights, and design guidelines. With demand for city-centre living expected to surge, this plan offers certainty to developers, boosting appeal for investment in Frankston’s urban heart and creating positive ripple effects for local businesses and the broader economy.

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