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Catalogue printer makes move into residential development

By Rachel Wallace

PHIL Taylor, former owner of catalogue print juggernaut Franklin Web, has turned his attention to real estate and added residential developer to his resume. 

After a career spanning nearly 50 years printing catalogues for the who’s who of Australian retailing, Phil Taylor spearheaded the re-development of the 5 Crathie Court, Frankston site to create 15 beautiful homes with four of the properties launching this week. The former catalogue printer is well-known for his innovation and focus on creating a point of difference which he has brought with him to ‘The Sanctuary’ development. 

Mr Taylor commissioned David Carter of Gilpip Homes for the Frankston development named ‘The Sanctuary’ and said “what he has delivered is exceptional”. 

The 7234sqm block, which abuts the prestigious Frankston Golf Course, was once the home of Victoria’s longest-serving governor, Sir Dallas Brooks. The original residence was built by Brooks in the late 1950s as his family home until 1972. The property was then sold to former Dandenong mayor Robert Wagstaff and remained in the family until the sale to Mr Taylor in 2019. 

The Sanctuary development currently includes four premium properties, two Villas, The Residence and The Terrace. The Villas, unit 1 and unit 7 and The Terrace, unit 9 (pictured below) come with a price guide of $700,000 to $770,000. Unit 2 or The Residence (pictured above) is two storeys and has a price guide of $800,000 to $880,000.

Ray White Frankston selling principal Ashley Weston is managing the sale and said the homes will appeal to a range of buyers.

“The Villas are suitable for those looking to downsize – they are single level but with enough grass to potter. They have been designed around the needs of downsizers,” he said.

“The Residence is more suited to a family with multiple living spaces and a large backyard for the kids to play. It’s been targeted at young families or those looking to upsize from an apartment or unit. 

“The Terrace is great for couples who want lots of room to spread out. The buyer could be a professional couple or single person with one child or even siblings buying together.”

Gilpip Homes are renowned for a high standard of workmanship and have included features to enhance the liveability of the homes including double glazed windows, plenty of powerpoints, antennas, aerials and high quality plumbing. 

“They are literally turnkey and one of the big things that makes them unique is the space around the properties. They are all incredibly well spaced out so it doesn’t feel like you’re in a development but your own street with large front gardens and a leafy aspect backing onto the local golf course,” Mr Weston said.

“The market is certainly balancing, I’d say normalising from the boom last year but there is still good demand for something renovated or brand new, particularly considering that supply is really low.”

In 2022, Frankston is undergoing a transformation as an emerging city of Victoria. As the population continues to increase, Mr Weston said he expects to see more cities develop and break away from Melbourne City. 

“Three of the rising cities in Victoria are Geelong, Dandenong and Frankston. But the benefit of Frankston is that we are a beachside suburb and well placed between Melbourne CBD and the Mornington Peninsula,” he said.

“The demographic in the last three to five years has changed significantly. We had a lot of first home buyers moving from the city down this way, buying a home and having kids and then their parents would sell their large property to move here closer to the grandkids.” 

The grand open home has been scheduled for Saturday, July 30 while the four Sanctuary homes will go to auction on Sunday, August 21 at 11am at an in-room event conducted by Ray White Victoria chief auctioneer Matthew Condon.

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