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Continued Media Domination

By Rachel Wallace

Ray White continues to dominate its competitors in media coverage, with June’s share of voice percentage sitting at a huge 54 per cent. The nearest competitor’s share of voice was 11 per cent.

We had a total of 6,356 mentions across the month, which equates to an advertising space rate (ASR) of $23,557,744.

Considering our sales market share is only 12 per cent, we punch well above our weight in the media. This is because we’re the only group which has a dedicated proactive team of journos who work with the media 24/7.

HOT OFF THE PRESS!

In January 2022 we earned 53 per cent of all media mentions compared to our rivals. Harcourts was the next nearest with 17 per cent, followed by LJ Hooker 10 per cent and Raine & Horne at 8 per cent. We had 1202 media mentions (broadcast and online only) in January! And there was so much broadcast media too.

Our Chief Economist Nerida Conisbee and Alex Pattaro have continued to provide expert commentary on the property and auction market to a range of media outlets, as well as the entire Surfers Paradise Group for the most successful event in its 30-year history.

Earned media is the sweet spot where our group thrives.

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