You can’t change your property’s location or aspect, but you can change its presentation. Launch your sales campaign with these top tips for presenting your home in its best light.
A fresh coat of paint
Grubby, marked, faded walls can really bring down the look of a property – and its selling price. A fresh paint job is reasonably cheap, but can make a house much easier to sell for a higher price. You can also cover up that feature wall that seemed like a good idea three years ago, but looks dated now.
Cleaning your house from top to bottom until it sparkles, and getting rid of the mess, is one of the best things you can do to improve your home’s aesthetics. Consider hiring a professional cleaner to whip through the main areas, including the kitchen, bathrooms, living room and master bedroom. The cost is minimal compared to the potential gain.
Set the stage
If you show people how your property can best be lived in, you’ll create an emotional connection – making it easier to sell for a premium. Consider hiring furniture for the living room, master bedroom and patio.
“Many vendors overlook the fact that the first glimpse the eventual purchaser takes of your property is a photograph – usually on a website or in a newspaper,” says Helen Farquhar from Instant Property Staging on the Gold Coast. “This image must convince time-poor buyers to put your property on their must-view list. In other words, it allows your property to make the cut for a site inspection.”
Devil in the details
It’s the smallest repairs that can turn off fussy buyers, such as cracked tiles, broken door handles and chipped cupboards. Go over the property with a notepad in hand and make a list of all the small repairs you need to complete before showing the property to prospective buyers.
Create an ambience
On the day of an open inspection, present the property in its most attractive light; this means turning on fans or air-conditioning units if it’s a hot day, opening the curtains and blinds to let the cool spring breeze in, and turning on lights in any dark, dim spaces