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Ray White Frankston’s 83% online auction campaign clearance

By Jessie Stewart

RAY White Frankston has taken the lead in innovation in adversity as the office notched up an impressive 83 per cent online auction campaign clearance rate last week.

Of six properties that were due to go under the hammer, three sold prior and two successfully sold on auction day, to the tune of more than $3,000,000.

The highlight of the campaigns was the $810,000 auction sale of 9 Taverner Square (above), managed by Ray White Frankston Sales Agent Adam Price, that attracted 10 registered bidders and sold for an excellent $50,000 over the reserve.

“With the feedback we’d received throughout the campaign we knew this was going to be a strong auction so it gave us the perfect platform to showcase our innovation to future vendors who are considering bringing their properties to market,” Mr Price said.

“This was actually the first online auction to go ahead for our office and I have nothing but positive things to say about it – it also really helps people who want to stay anonymous.

“Because all of our meetings are remote now we have good practice at how this all works and we even had a couple of dress rehearsals in the week for it.

“Stock is getting constrained a bit, but the market is still buoyant, so anyone thinking about selling their home should take advantage of the pool of buyers out there right now.”

Ray White Victoria/Tasmania Chief Auctioneer Matt Condon (above) said last week marked the very first week Ray White Victoria conducted 100 per cent of auctions online, with great success.

“Although the auction landscape has changed, it’s great to see so much of the atmosphere, emotion and competition that we’ve been used to at an on-site auction transfer seamlessly into the online space,” Mr Condon said.

“One thing that has been very noticeable is registered bidders can be slightly hesitant to start the auction. However, once bidding starts, momentum quickly picks up with buyers actively bidding to secure their desired property.

“And we’re seeing when a property is announced on the market and selling, we continue to see bidding and competition past that point, and most importantly, we’re seeing some exceptional results achieved for our clients in a safe environment.”

Ray White Frankston Principal and Director Ashley Weston paid tribute to the team for still achieving success in times of adversity and uncertainty.

“This office has come an awful long way in such a short space of time and it’s a testament to the wider team for coming together to still deliver for our vendors,” Mr Weston said.

“We’ve had some terrific feedback about the online auctions and we’re finding people like the more relaxed atmosphere of being in their own homes to bid and buy.

“We’ve certainly embraced the ‘new normal’ and we look forward to sharing our innovation with more clients in the weeks and months ahead.”

Other sales last week included 4 Melaleuca Court that sold for $505,000 under the hammer. Meanwhile, 5 Lewis Street (above) sold prior for $600,000, as did 36 Seaford Road for $575,000, and 21 Lautrec Street also sold prior, but the price was undisclosed.


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