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Ray White Strengthens Chinese Ties

By Rachael Vrana

To further help our Ray White businesses reach the lucrative Chinese market, Ray White has signed a new agreement to market all of our residential, commercial and rural real estate listings in Australia, New Zealand and Indonesia in the Chinese language exclusively on Juwai.com, the No. 1 Chinese international property portal.

What does this mean for every Ray White business? From 1 September, every Ray White office will not only be able to promote each listing to the Chinese market but will have access to extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

Our Chairman Brian White said the agreement makes Juwai.com our exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country. “Chinese spent almost $6billion on real estate in Australia last year, generating $147.5million in commissions for agents. With spending by US and UK buyers plummeting, Chinese buyers are virtually the only major foreign buyer group that hasn’t cut back on its investments in Australia.”

“We will channel all of our China marketing efforts through Juwai.com, because it is the leader in audience, product and results. With 1.5 million users, Juwai.com has the biggest audience and has been the market leader since 2010. Baidu, China’s search giant, gives Juwai.com a page rank of 4, but gives myfun.com.au and soufun’s international property website together a combined page rank of only 2.”

“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price.”

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