A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
As a young mother I spent countless hours gushing over homewares and furniture online that I couldn’t afford. It was during this time my love of interior design began. I had an insatiable appetite for interiors and not enough material, as design blogs only posted a couple of times per … Read more
If you are selling your property in winter, you need the buyer to bask in the glow of possibility, despite the wet lawn and the dank dove grey of rain clouds above during open for inspections. A warm wash of golden tones and colours seen in nature are in vogue … Read more