A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
First home buyers priced out of premium suburbs can access dream postcodes by choosing apartments over houses, saving up to $2M in desirable locations with units under $750k. First home buyers priced out of premium suburbs by million-dollar house prices have a pathway to their dream postcodes. Analysis of suburbs … Read more
By Elizabeth Clarke White can look bland. Here are some designers’ choices that don’t. While universally adored for its perceived fail-proof ability to brighten and enlarge spaces, white often lacks the depth and personality a room craves. “White is rarely right,” says designer Kate Challis. “Despite what people think, that … Read more