A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Meeting Australia’s 1.2 million home target requires a shift from site-based to factory-built homes. Modular construction boosts productivity where traditional methods have stalled for decades, but only five per cent of homes use modular methods today.
When it comes to the features house-hunters and home owners love about backyards, some things never change. Flat, north-facing spaces, for instance, will always be in demand, according to Woodards chief executive Nigel O’Neill. In other ways, however, the things we want from a backyard reflect our evolving lifestyles. Landscape architect Emily Simpson says … Read more