A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Homes are becoming income-generating assets as solar, batteries and smart systems create financial returns. With 180,000+ batteries installed and new free-electricity schemes from July 2026, homes delivering financial returns will command higher prices. Imagine your home generating an income without you having to do anything at all. It isn’t happening … Read more
When it comes to home styling choices, Millennials and Gen Z are locked in a design battle where only one generation can prevail. The differences between these groups are more than subtle quirks – they’re glaring, sometimes cringeworthy declarations of who really understands style. “I have never, in my four-decade career, seen … Read more