A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Trends move at lightning speed, and six once-favoured styles are on the way out. Leading designers reveal what’s falling behind and what to embrace in 2026 if you want to stay ahead of the curve. Greige Greige, a nuanced blend of grey and beige, first piqued attention in the 1980s … Read more
Australia’s housing market shows two-speed performance. Major east-coast capitals stall while Perth, Adelaide and regional areas continue climbing. Supply shortages fuel outperformers as auction competition cools nationwide.