A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Remember when you were obsessed with Scandinavian minimalism? Maybe you filled your home with white walls, pale timber, and the occasional fiddle-leaf fig. But now? You’re eyeing velvet sofas, checkerboard rugs, warmer tones and vintage touches. Suddenly, your interiors don’t feel like you anymore – and you’re not alone. … Read more
Interest rate outlook grows muddier as contradictory signals emerge. Unemployment falls to 4.3%, delaying rate cuts, while construction activity cools rapidly and consumer sentiment remains divided. Data dependency will guide the next move in December. The interest rate outlook has shifted yet again, but this time the change is being … Read more