A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
By Nerida Conisbee · Chief Economist The Reserve Bank raised rates again following another inflation result above target. Inflation has remained elevated even as the economy has slowed, and the Bank has judged that prices are the greater risk. The Reserve Bank has increased interest rates again following another disappointing inflation result. Headline inflation reached 4.3 per … […]
By Nerida Conisbee · Chief Economist For most of the past year, cheaper homes were outperforming expensive ones across every capital city. The Budget landed in May. By September, the relationship between the two had completely reversed. For much of the past year, Australia’s more affordable properties have been outperforming the expensive end of the market. That … […]