A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
No matter its size or style, a home’s floor plan holds infinite potential. By reworking its existing spaces through making structural changes, rearranging layouts, incorporating new elements or maximising underutilised spaces, you can significantly transform a home’s aesthetic and functionality without requiring extensive renovations. “We have had many enquiries from … Read more
You’ve managed the feat of purchasing your dream home. Now how do you style it? Jade Yarbrough, the founder and interior designer for Merci Maison, shares her top tips on how to make a house a home without it developing into a daunting task. Jade Yarbrough, founder and interior designer for … Read more