The real estate market is increasingly competitive; buyers are savvy and often unprepared to compromise. In many cases, they’re looking to buy not just a home, but a lifestyle. An open house is your chance to showcase your home at its best, sell the ‘dream’ to potential buyers, and secure a top-dollar sale.
Depending on the current state of your house, you may need to begin preparations a couple of weeks before you fling the doors open to the world. Final touches will be done on the morning of the inspection. Industry insiders say this is a time to think of your house as a commodity rather than a home: here are their tips on how to put together a look guaranteed to tug at buyers’ heart-strings (and purse strings).
Spruce up the garden
Declutter the entire home
Think minimal: clear crowded shelving units, keeping only a few key pieces on display. Magazines, papers, toys, phone-charging cables – move them along. You’ll be amazed at how clearing all the horizontal surfaces can transform the look of a room.
Tip: The Marie Kondo method sounds brutal, but could be a great way to declutter when preparing to sell. The idea is to keep only items that ‘spark joy’. This means you’ll throw away an awful lot of stuff, and (theoretically) you’ll be left with only your most beautiful, open-home-worthy pieces. Or, you could just shift all non-essential bits and pieces into storage while your home is on the market.
Place furniture wisely
In an open-plan living area, your furniture will define the different spaces and how they are used. Group the couches together to create a cosy, inviting sitting area; make sure people can see how a TV fits into the space (this is an important consideration for many), and place a rug under the dining table to help zone it off.
Also consider traffic flow: on open-house day, there may be several groups of people moving through your home at any one time. Give them room to move about by ensuring furniture is positioned to allow easy thoroughfare. Removing any extraneous shelving, side tables and chairs will help prevent bottlenecks as people walk around the house, and has the added bonus of freeing up floor space and making the room look larger.
Style the kitchen
Any real estate agent will tell you, kitchens sell houses. So in the lead-up to your open house, lavish yours with attention. The main things buyers are going to be looking for in a kitchen are storage space and bench space.
Style the bedrooms
The decluttering mantra continues into the bedroom. As you’ve done in the rest of the home, clear all surfaces and remove personal (and valuable) items. Make the bed the focal point of the room, dressed up in its ‘Sunday best’ bedlinen, with pretty cushions and throws to make it look even more inviting. Have matching lamps on the bedside tables, and put them on to create a soft glow in the room.
Children’s bedrooms are a different animal. If a room has a single bed, and looks cramped with lots of bookcases and shelves packed with toys, it’s often better to pack the whole room away, then put in a double- or queen-size bed and a pair of bedside tables. Presenting it as a double bedroom rather than a small single bedroom creates the maximum illusion of space.
You don’t want potential buyers to be able to smell your pets, last night’s roast, or a pile of damp washing. Bad smells are a massive turn-off in any home – and some, such as mustiness, can indicate problems with damp and will set alarm bells ringing. However, over-deodorising the home with chemical air-fresheners isn’t the answer. A thorough cleaning (particularly of carpets) is the best way to tackle ingrained odours. In the week leading up to your open house, keep the windows open as much as possible to air the house out. And right before opening time, light a few gently scented candles to diffuse a pleasant aroma through the rooms.
Put away any pet food bowls and beds, give the floors a quick once-over, get the washing off the clothesline, and clear off. Now it’s time for the real estate agent to take over and find your house a new owner.