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Lockdown innovation success – The new virtual real estate landscape

By Mikaela Fowler

Despite the real estate “doom & gloom” stories the media continue to peddle, Ray White Frankston are defying the odds by embracing the virtual inspection, selling almost half a dozen homes “site unseen” on the Mornington Peninsula during Metropolitan Melbourne’s Stage 4 restrictions.

Earlier this week, on Thursday the 10th of September at 8:00am, the team launched 247 Heatherhill Rd, Frankston for sale online via realestate.com and other portals, receiving their first offer by 11:00am the same day! A promising site unseen offer within the quoted price range, on an unconditional contract, with an appealing 30 day settlement. Following this offer, the team conducted the home’s first virtual “open home,” seeing a further 9 attendees with serious interest.

“We anticipate a successful and speedy, site unseen sold result very soon due to a multiple offer situation” says Ashley Weston, Principal, Director & Sales Consultant of Ray White Frankston.

Channel 9 featured Ray White nation wide as the first brand to embrace online auctions, and since then they have only grown more persistent in the pursuit of dominating this virtual landscape, tackling the restrictions that COVID-19 has challenged them with. Eager to see just how far they can push these innovations in order to continue delivering their client’s successful results, brings upon us the question of just how many of these innovative changes have a place in the selling and buying process post-pandemic?

Will we see the virtual tour become a staple tool in the real estate handbook?

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