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What Makes An Insta-Worthy Home?

By Rachel Wallace

Apart from being immaculately tidy, there are a few elements these aspirational homes tend to share.

Speaking to interior designer Emma Blomfield, we get to the bottom of what makes a place “Insta-worthy” and how you might reflect this in your home.

Light and space

Scroll through any designer or architect’s page and you’ll see spaces flooded in bright, natural light that enhances the colours and textures of the interiors. Big windows are desirable everywhere – not just on Instagram.

But the trick is figuring out a window covering that suits your space, style and personal needs. Functionality and aesthetics are equally important in achieving a home that is filled with light when you need it, but also enables you to control the light to create your perfect ambience.

The Luxaflex range – which includes these shades – allow you to better control the light in your home. Picture: Caroline McCredie

“Consider light levels when choosing your window coverings,” Emma advises.

“If your room receives harsh sunlight, consider blinds that block or filter the light, depending on how much light you need in that space.”

Artistic elements

The homes you see on Instagram tend to incorporate bold pieces, whether that be statement chairs, an interesting artwork or sculptural decor.

Play with shapes and colour to create interest in white spaces. Picture: Caroline McCredie

Unfortunately for us regular folk, it’s these unique details that tend to cost a bomb. Even amateur paintings tend to start around $1000 – at the very least.

However, as all artists will tell you, when you’re strapped for cash, you simply have to get creative.

“Using more common-found or personal items, rather than just buying what everyone else has, makes everything more meaningful,” Emma finds. “You can also try creating your own artworks!”

A plant or several

The houseplant trend is not slowing down. While a splash of greenery adds vibrancy to any pic, houseplants aren’t solely for aesthetic purposes.

Plants help to purify the air, which is an awesome bonus in an era when we’re spending copious amounts of time in our own homes.

Freshen up your room with a plant (or two!) Picture: Caroline McCredie

“Always add plants!” Emma says. “A space is not completely finished until there’s greenery and adding plants can instantly make a home look more stylish.”

However, it’s not only greenery. Florals tend to appear a lot in Instagram-worthy homes.


The common denominator of all those aspirational homes we see on Instagram and Pinterest is that they are unique. They are the product of their owners’ styles and not dictated entirely by trends.

It doesn’t get more unique than a jukebox! Picture: Caroline McCredie

“It’s not about the money, it’s about the style. Design trends and tastes are fickle so don’t spend a ton on something you might hate in two to three years,” Emma encourages.

“Furthermore, the style of your home is not solely based on your personal style, but should be dictated by the style of the home as well.”

For example, if your home has Victorian features and cornices, you may not want to start tearing that down for your mid-century modern lounge room.

Interesting colour choices

Tying in with the previous point, colour is highly personal and – as you scroll through the Instagram homes – you’ll probably notice there’s not one noticeable trend.

Playing with colour will add an element of fun and personality to your home. Picture: Caroline McCredie

The coolest homes tend to show an eclectic use of colour.

“A lot of people are afraid of using colour and then complain about being stuck with ‘boring’ shades,” Emma says.

“If you’re unsure, choose three to five colours or shades per room. It can even be the same colour in different shades, for example sky blue and navy blue.”

Make a statement with a bright chair to liven up your room. Picture: Caroline McCredie

Then, Emma suggests playing with pattern, texture and scale to find balance.

“Offset patterns with solid-coloured pieces, for instance. Alternatively, for big ticket items go with neutral solid shades, then add patterns and colours with cheaper items like cushions, artwork, décor or rugs.”

Ultimately, the moral of the story is choose what you love – whether that be a colour or style – and have fun! Get playful to find your personal style.


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